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Hugh Macfarlane

Hugh is the heart and soul of align.me, which is Centium's marketing partner. He was driven to start the business by his passion for empowering businesses to align their sales, marketing and delivery to the process of their buyers.

Hugh has proven his belief in a buyer-centric approach by successfully leading hundreds of marketing growth projects and training thousands of B2B marketers across the globe.

As an expert on all matters “funnel”, Hugh has cemented himself as a thought leader in his field through the publication of his novel The Leaky Funnel and his concept of the ‘buyer’s journey’— a phrase that Hugh coined and is now widely used in the world of B2B marketing.

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